While these will not release to the public, this limited edition sneaker is a preview of what’s to come from the Reebok x Panini partnership. One of the 100 pairs were gifted directly to Allen Iverson, who to this day is still overcome with the joy of seeing an incredible pair of shoes for the first time. Each of the 100 pairs come packaged with individually numbered trading cards officially issued by Panini. Your go-to fashion stop for women’s shoes, boots, clothing and handbags. Dressed in a metallic finished powder blue and gold to recall a Player Exclusive worn by AI in 2007, this Question features metal fixtures on the Reebok vector logo on the upper, the Panini logo on the heel as well as the on the lace eyelets, and customized insoles. To officially kick off this mammoth collaboration, Reebok has created 100 pairs of a highly exclusive Friends & Family “Blue Dazzle Prism” edition of the Question. The thrill of the hunt followed by the feeling of acquiring that *one* pair is a shared experience that both groups can relate to, and it all comes together with this official partnership between Reebok and Panini - two authorities in their respective industries. Both industries really began to grow from the 1980s, each breeding a cult following that have become fixtures in the mainstream of pop culture and commodities. ShoeDazzle, a subscription e-commerce company founded by Brian Lee, Robert Shapiro, and Kim Kardashian, has merged with one of its biggest competitors, JustFab. The executive declined to offer any additional information on what could be in the works.The sneaker community and the basketball card community share a lot of similarities. Last year ShoeDazzle and JustFab had pop-ups in DSW’s Ohio flagship and Torrance, Calif., store in a deal Fukuda called “highly successful” and something the company continues to consider. “There is definitely a lot more potential there.” “We definitely want to build on this,” Fukuda said. Shoe dazzle trial#Last year served as somewhat of a trial period to test an array of styles, and while it was in a beta period, the company managed to see double- or triple-digit growth each month compared with the prior-year periods and is now on track to have apparel account for about a quarter of overall ShoeDazzle revenue. “I feel in the first year, our apparel wasn’t really living up to that level of fashion that she got from the shoes, so about a year-and-a-half ago we took a look at our apparel.” She comes to us because she wants a shoe she can’t find anywhere else,” Fukuda said. A few years ago, ShoeDazzle shared a design team with JustFab and the assortment didn’t resonate with customers. While the collaborations are key to bringing more people to the brand, there are other areas of the business Fukuda is looking at. ShoeDazzle’s recent footwear collaboration with singer Erika Girardi, from the reality show “The Real Housewives of Beverly Hills” is a good example, which Fukuda said was one of the company’s most successful campaigns. Its the perfect last minute online gift for a birthday, graduation, wedding, holiday, and more. “It’s very all-encompassing when it comes to the industries and backgrounds these people come from,” she said of the influencers the company works with. A GiftRocket with suggested use at ShoeDazzle is a delightful monetary cash present for friends, family, and co-workers. There are also what she called “brand enthusiasts” who reach out to the company through its web site looking to partner in some way with ShoeDazzle, another segment of the company’s marketing. Instead, Fukuda said, the company is looking for influencers across a broader range of categories, ranging from lifestyle to beauty. The focus on only A-list celebrities, in the vein of people such as Gwen Stefani or Keke Palmer (both of whom ShoeDazzle has worked with in the past), with millions of followers isn’t the sole emphasis. ShoeDazzle is part of the TechStyle family of businesses, which also includes Fabletics, Fabkids and Savage x Fenty.
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